In recent years, vehicle wraps have become increasingly popular because of their many advantages. Although custom vinyl wraps are definitely not the least expensive type of marketing tactic, they’re certainly considered affordable due to the immediate and long-term benefits they have for a business.
3 Benefits of Vehicle Wraps
- Reach More Customers
Business establishments located in a highly populated area that have a broad target market can greatly benefit from custom vehicle wraps. Unlike other outdoor business signs such as banners and billboards that aim at potential consumers who pass by one specific area, fleet wraps go from one place to another. This allows more exposure for the company at a fraction of the cost since you don’t have to spend extra money on printing more signs and paying for expensive slots.
According to the Outdoor Advertising Association of America, vehicle wraps have the cheapest cost per thousand impressions in comparison to other types of advertising such as newspapers and billboards. In other words, your company can gain more patrons and reap more profits without having to break the bank.
- Maximize Company Cars
Companies that transport their own supplies through vans and trucks can utilize vehicle wraps to take their marketing efforts up a notch. Obviously, businesses that are in the transportation industry can easily incorporate ads in some or all of their vehicles. It’s a no-nonsense strategy to add some artistic flair to your vehicles, make them stand out from competitors, and to ultimately improve your brand awareness and market share.
Company cars that are temporarily lent employees can also be wrapped with vinyl ads. This way, employees who are constantly traveling on the road can also contribute to the company’s marketing efforts.
- Pros are Better than Cons
Although wraps do have a substantial initial investment cost, you can be certain that the ROI far surpasses traditional and static outdoor advertising. According to Perception Research, fleet wraps generate 2.5 times more attention than a static billboard. In a study by 3M, it revealed that 96% of consumers believe that fleet wraps have more impact than billboards.
In fact, a single vehicle wrap generates between 30,000 to 70,000 daily impressions according to the Outdoor Advertising Association of America or OAAA. That just goes to show that even if your company was just to invest in one fleet wrap, you can already introduce and reinforce your brand to your target audience.
Choose the Top Vehicle Wrap Provider
If you’re wondering where to start, it’s easy to spot the top performing vehicle wrap provider in your area, you’re on their blog! Contact us now to begin designing the wrap that will get your business noticed.