Fleet wraps are vinyl decals that feature high-resolution images and designs. These are installed on the exterior of vehicles, such as trucks and vans, for marketing purposes. It can cover the entire vehicle or only some parts of it. Not many companies make use of these decals, but those who do, know how impactful it is.
There are several reasons why successful entrepreneurs invest in professionally made and installed fleet vehicle wraps.
According to the Outdoor Advertising Association of America or OAAA, a single vehicle wrap generates between 30,000 to 70,000 daily impressions. Another great thing about fleet wraps is that it reaches potential customers who are not exposed to newspapers, radio, and television.
In addition, perception research reveals that fleet wraps generate 2.5 times more attention than a static billboard. RYP & Becker Group also adds that messages on mobile billboards have a 97% recall rate as compared to regular billboards which only has 19%.
Transit advertisement, according to OAAA, is the second-largest segment of the outdoor advertising industry in terms of dollars spent. Unlike your typical outdoor signage which can only reach those around your establishment, you’re able to introduce the brand to more potential customers with fleet wraps since the vehicles are in transit. In fact, Fleet wraps improve name recognition 15 times more than other forms of advertising. It’s a smart and effective way to maximize your delivery cars or company cars by using them as a means to market your company on the road.
According to the Outdoor Advertising Association of America, 29% of consumers say outdoor advertisements encouraged them to visit an establishment within a week. To make the most out of this, entice your target audience by showcasing high-definition pictures of your products, witty or thought-provoking statements relating to your brand, stunning before and after photos, vibrant graphics, and so much more. But of course, you can simply just feature your brand name, logo, and tagline on the fleet wraps.
Considering that you don’t have to rent a space to your display ad elsewhere, you’re able to make the most out of the money you invested in fleet graphics. Moreover, according to the Outdoor Advertising Association of America, custom fleet lettering and graphics wrap has the cheapest cost per thousand impressions when compared to other modes of advertising such as billboards and newspapers.
If you are one of the many businesses looking for a reliable sign company in Florida, we are ready to assist you in your signage and advertising needs.
Amazing signs is among the most dependable sign companies in Tampa and other neighboring places. We take pride in designing, producing, and installing high-quality and long-lasting custom fleet wraps. We only use high-quality materials and equipment, as well as modern techniques to ensure that the expectations of our customers are met or even exceeded.
We can help you achieve your marketing goals through commercial fleet wraps. Contact us today to receive a free estimate.