Storefront signs are among the most common signs people encounter daily, whether they are business owners or customers. These signs play a crucial role in attracting new revenue opportunities, spreading awareness about a company, and solidifying a brand’s identity. Knowing how important these signs are, it can be challenging to find the right one for a business.
This comprehensive guide will walk you through the process of selecting the perfect commercial storefront sign for your business. From examining the different signage options to exploring their potential benefits, let us help you determine which sign supports your future goals.
Why is a Commercial Storefront Sign Important?
In many ways, a storefront sign is the face of a business. It often acts as people’s introduction to a company and its services. These signs actively shape people’s perceptions about a business and influence them to act.
This is only one of the reasons why commercial storefront signs are essential. Let’s dive in to explore the full potential of these signs:
- Make a Positive First Impression: Storefront signs are crucial in making an excellent first impression on potential customers and stakeholders. One study found that 34% of shoppers associate the quality of a sign with the quality of a business’s products. That means signs are a critical tool that converts interested passersby to loyal customers. · Announce Your Presence: Did you know that 54% of consumers reported driving past a business because its signs were too difficult to see? Signs provide necessary visibility to your location while amplifying your brand’s message. Not only does this make a business more noticeable to a target market, but it transforms areas into local landmarks.
- Provide Wayfinding: When customers travel to a business for the first time, they rely on signs to guide the way. Signs ensure a seamless customer experience by assisting customers with navigation. A clear and visible commercial storefront begins every guest’s experience on a pleasant note.
Exploring Types of Commercial Storefront Signs
Now that we’ve learned about the importance of storefront signs, let’s learn about the different types. If you’re looking to update your exterior, these are some of the most common commercial storefront signs:
- Channel Letters: Channel letters are ideal for businesses that want to display their business name and logo prominently. These bold signs are three-dimensional and guaranteed to turn heads. Channel letters have numerous lighting options, giving businesses the flexibility to advertise their services around the clock.
- Dimensional Letters: These letters are a timeless option for any storefront. Like channel letters, they have enhanced depth to make a prominent statement. Dimensional letters can be crafted from metal, acrylic, or other durable materials.
- Banners: Vinyl signage is one of the most affordable and versatile options. A banner made from heavy-duty vinyl can withstand the elements for years to display a business’s branding.
- Cabinet Signs: These dimensional, illuminated signs are typically rectangular but can be customized to any shape that fits your branding. Cabinet signs are bright and impossible to miss, making them an ideal solution for businesses that operate at night.
- Blade Signs: Blade signs are a unique option for storefronts. Instead of installing these signs above an entrance, they jut out perpendicular to a wall, often in the direction of foot traffic. These signs are an effective way to display branding while directing customers to your front door.
Designing Commercial Storefront Signs
Ensuring a sign has the right message is as critical as choosing the correct storefront sign. Thankfully, storefront signs are customizable, so making a sign that aligns with a company’s needs is effortless with the right partner.
Here are some aspects to consider when designing a storefront sign for your business:
- Content: To make storefront signs impactful, the content should be limited to essential branding information such as a business’s name, logo, wordmark, and tagline. In some cases, contact information, like a phone number, can be included. The key is to keep a sign’s message clear and concise; that way, it will have a lasting effect on customers.
- Illumination: Choosing an illuminated sign is a wise investment if your business operates at night. With these signs, people will be able to find your location, even in the dark. Light-up signs are also beneficial for companies located in regions that experience frequent rain, snow, or fog. The brilliance of LED lights cuts through these adverse weather conditions to guide people to your storefront.
- Visibility: Making a sign visible and legible comes down to following a few vital design principles. Ensure your sign and font are large enough to be seen from a distance. It is recommended to have a high contrast between the sign’s text and its background. This optimizes a sign’s legibility to relay information to the target audience.
Working with a Professional Commercial Storefront Sign Company
Whether you’re still deciding which storefront sign is ideal for your business or ready to begin your custom project, a professional sign company can help.
Here’s how they’ll help you choose and design the right sign for your needs:
- Consultation: During the consultation, a sign maker will learn about your business and the sign’s intended purpose. This information will help them recommend the perfect sign for your business.
- Design: Designing a sign involves collaborating with business owners to adjust its style to meet their preferences. Once a plan is approved, the sign can be manufactured.
- Fabrication: Manufacturing storefront signs involves using high-quality materials. Materials like metal and acrylic, which are designed to withstand the elements, will provide businesses with a long-term solution.
- Installation: The final step is one of the most crucial. Sign installers will place the sign in a location that maximizes a business’s visibility to draw customers inside.
Ready to Create Stunning Commercial Storefront Signs?
Whether you have the perfect storefront design in mind or need professional guidance to make your final decision, the experts at Amazing Signs can collaborate with you to transform your exterior.
From amplifying your brand’s message to turning your location into a local landmark, we understand the importance of choosing the right sign for your company. That’s why we work closely with our clients to find the ideal solution that aligns with their business goals.
Give us a call today to start your custom commercial storefront sign project.
