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6 Building Signage Tips to Drive Attention & Traffic to Your Business

Building sign for A&W by Amazing Signs

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Visibility is a crucial element to the success of any business. It is how people know who you are and where to find you.

The right building signs can help improve your visibility. However, designing an effective sign can be overwhelming. If you’re unsure of where to start, here are 6 tips to make sure your signs are hard to miss in Tampa, FL.

Choose the right outdoor signs type depending on your purpose.

Not all signs will work for your business. One of the first things you can do is establish the purpose of your signs.

Are you trying to get roadside attention? Pylon signs or monument signs are great choices. Does your area get heavy foot traffic? You might want to consider blade signs or a-frames outside your space.

Pick the right font size.

Size matters when it comes to signage. However, this doesn’t necessarily translate to the bigger, the better. Choosing the right size is key to engaging a vast number of customers.

It is important to know where your space is and who you are trying to attract. Bigger signs are great for getting noticed by people from a distance or those in a moving vehicle.

If you are in a business complex, smaller or regular-sized channel letters may be more readable by incoming foot traffic.

Colors matter.

Studies show that color improves brand recognition by 80%. Choosing the right colors makes it easier to catch the attention of your target audience.

Colors also play an important role in building your business image. Certain colors evoke specific emotions. Red, for instance, brings out feelings of passion and excitement. It also encourages appetite. For this reason, a lot of food businesses use red in building signs.

Add a tagline and graphics to your outdoor signs.

It is easier to drive more attention to your business when your signs stand out. An effective way to do this is by adding graphics and a tagline that is unique to your business.

In a sea of pylon signs, a catchy tagline or an eye-catching graphic is highly effective in getting noticed by people driving or walking by.

Make sure your signs are legible.

According to research, legibility is the most crucial characteristic of a sign. This is because signs cannot communicate with customers if they aren’t readable. Here are ways to make your signs more legible:

  1. Keep it short and simple.
  2. Use standard fonts instead of scripts.
  3. Add white spaces around your sign to make the details pop.

Light up your sign.

An illuminated sign is one of the most effective ways to get noticed. It makes your sign more visible at any time of the day.

LED channel letters, for example, are sure to make your store hard to miss. This will make your sign pop out among a sea of other businesses.

A Full-Service Sign Company in Tampa, FL

Let Amazing Signs deliver high-quality sign solutions for your business needs. Our team of sign experts can help design, produce, and install signs that can build your visibility in Tampa.

Look forward to more traffic to your business with unique and eye-catching signs today. Give us a call for a free consultation about your signage needs.

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